aims to deploy end-to-end systems that can deliver customer satisfaction, while
also streamlining the organizations' deployment of resources to make the
promise of mass customization and rapid fulfillment not only possible, but also
Customer Relationship Management (CRM), in our opinion is the most
crucial among all the Extended Enterprise Applications, since it takes care of
the revenue side of your enterprise value chain. CRM implementation covers
mainly Sales, Marketing and Service functions of your organization. It allows
you to create efficient sales opportunities, through compelling marketing
campaigns based on analyzed customer data and opportunities for cross and
up-selling your existing or new products / services. CRM implementation success
therefore leverages heavily on the experience of professionals, who have had
hands on experience in the disciplines of sales, marketing and customer care.
Our CRM practice is backed by professionals with extensive
marketing experience and covers the entire gamut of activities starting from
CRM strategy formulation to implementation planning, deployment and support.
implementation methodology includes the following steps:
Assessment of your current CRM practices
across sales, marketing and customer care functional areas and the extent to
which they are catering to your customer needs. Assessed gap areas are then
bench-marked against competition.
Formulation of CRM strategy specific to your
organization on the basis of your overall business strategy.
Preparing evaluation criteria for CRM product
or customized solution and selecting a solution in line with your CRM strategy
and business process requirements.
Developing CRM technology architecture along
with its interfaces with your existing applications, so that deployment and
integration processes and issues are foreseen and planned for.
Drafting CRM implementation roadmap &
Establish performance matrices and measurable
Product customization or customized solution
development, implementation, integration and deployment.
End user training and change management
Post implementation support.
Our CRM solutions transform opaque businesses into
customer-centric ones by leveraging our deep understanding of the banking and
financial services industry, experience in implementing business intelligence
and analytics systems, and our knowledge of e-commerce solutions for the
financial services vertical.
Our CRM solutions help customers address a variety of CRM implementation issues
in areas like customer retention, account management, campaign management or
call center interactions, and devise strategies to increase revenue,
productivity and customer satisfaction.
the key aspects of successful CRM Solutions are:
Know the functions to automate
Automate only those that should be automated
Gain top management support
Use technology and information on as needed
Get users involved early
Prototype your system
Train, Train, and Train
Administrate the system
Keep top management committed
PRAMISOFT aims to deploy end-to-end systems that can deliver
customer satisfaction, while also streamlining the organizations' deployment of
resources to make the promise of mass customization and rapid fulfillment not
only possible, but also profitable.